This week, REI members take to the streets of REI stores nationwide demanding that outdoor retailer REI set a clear timeline to eliminate toxic PFAS (per- and polyfluoroalkyl substances) as part of a year-long national campaign led by Toxic-Free Future’s Mind the Store program, Safer States, and partners. Spanning 12 cities in 11 states, REI customers will deliver a petition with more than 130,000 signatures to REI’s flagship stores in their hometown of Seattle and in Manhattan demanding action on PFAS “forever chemicals.”

Most states have now finished their legislative sessions and, as Safer States’ analysis predicted earlier this year, there has been significant action on toxic chemicals in state policies across the country, especially ones focused on PFAS “forever chemicals”. So far this year, bipartisan majorities in 13 states have adopted at least 22 policies that will help transform our economic system to be one that better protects communities and creates incentives for industry to develop safer chemicals.

Yesterday, during its annual member meeting, REI leadership failed to commit to phasing out toxic PFAS “forever chemicals” from the products it makes and sells. The company addressed the PFAS problem during the meeting following nationwide public pressure led by Toxic-Free Future’s Mind the Store program, including on its own message board. However, REI’s response did not provide new commitments nor a date or timeline towards phasing out these toxic “forever chemicals.

Mark Hyland, Board Chair for Defend Our Health, has been an REI member since 1973. PFAS contamination is a huge problem in his home state of Maine where multi-generation dairy farms have closed forever due to this “forever chemical”. He is urging REI to step up to the plate and address PFAS in their products now rather than later.

Today, NRDC, Fashion FWD, and U.S. PIRG Education Fund released a scorecard ranking PFAS (per- and polyfluoroalkyl substances) policy commitments from 30 popular retail and apparel brands, giving REI a failing ‘F’ grade for its incomplete commitment that excluded many PFAS (also known as “forever chemicals”). Conversely, competitor Patagonia earned a ‘B’—the highest grade of all the outdoor apparel brands surveyed—and is the only outdoor brand with a commitment to phase out all PFAS in all products by 2024.

Hi friends, Polluted Polly here! We probably met last year as I launched my neighbor-to-neighbor push to ban toxic chemicals like PFAS, otherwise known as the ”forever chemicals,” in food packaging. I’ve traveled the country and met so many great friends and leaders, from state legislators working to pass laws that protect our health, to concerned families living with PFAS-contaminated water, to health professionals wanting to reduce exposure to PFAS especially during the time of COVID. I’ve learned a lot on my journey.

Safer States is proud to partner with the Mind the Store campaign to call on REI, a major outdoor apparel retailer, to phase out and ban PFAS “forever chemicals” in all private-label and brand-name products. REI has the power to lead the outdoor apparel industry in a bold phase-out of PFAS from products.